Interstellar partnered with Channel 4 and The Happy Egg Co. on Tiny Farmers – a fun, family-friendly digital show exploring what truly makes an egg happy. This branded entertainment content is fronted by Harriet Cowan known for Clarkson’s Farm and comedian Jessica Knappett (The Inbetweeners Movie, Taskmaster).
Tiny Farmers sees Harriet and Jessica joined by hen experts Avril and Michael who are sharing how to spot a happy hen and giving insight into an egg’s journey from farm to table. Meanwhile four children are challenged to become egg farmers of the future – from taking on a challenge about looking after the hens to showcasing their cooking skills, this digital content will see how the tiny farmers get on. Will they thrive or scramble under pressure?
Tiny Farmers launches on Channel 4’s YouTube on 19 January alongside short form content highlights on Instagram, Facebook, TikTok and YouTube. The episode will also be available to stream on the 2nd February, with an advert airing on Channel 4, driving to the content.
The deal was led by OMD UK, part of Omnicom Media Group.
