From the Noughties is a social branded entertainment format for Channel 4. Three Gen Z participants step back in time into the world of the noughties, immersing themselves in the style, confidence and culture of the era, hosted by T4 icon Miquita Oliver.
With support from aspirational millennial and celebrity stylist Ayishat Akanbi who lived through the decade first time around, each participant embarks on a personalised “noughties reset” designed to help tackle modern struggles around confidence, friendship, dating and self-expression.
Featuring lessons in everything from building real-world connections to worrying less about perfection, the experiment explores whether millennials can help Gen Z transform not just their look, but their mindset too.
Fresh From the Noughties with Miquita Oliver is in partnership with Beiersdorf’s NIVEA Black & White Deodorant.
