Interstellar’s new social-first branded content series Razor Sharp is now live!
This five-part series is a new kind of immersive game show hosted by Victor Kunda featuring comedians and celebrities including Remi Burgz, Abi Clarke, Joel Dommett, Toussaint Douglass, Nick Helm, Guz Khan, Olga Koch, Lady Leshurr, Scarlett Moffatt and Katherine Ryan. Razor Sharp is the first activity of its kind for Lucozade and supports the launch of their new drink Lucozade Alert. You can watch the show on Channel 4 YouTube channel, with shorter edits of each episode released across Channel 4 and Lucozade Alert’s Facebook and Instagram accounts. In addition, a bespoke edit of Razor Sharp will form a new linear TV ad that will debut on Channel 4 tonight (Friday 10th June) during Celebrity Gogglebox.
YouTube link here: Can Joel Dommett and Olga Koch Sell A Business They Know NOTHING About?
Facebook link here: Imagine having to give a presentation on something you know NOTHING about? ?
Read more about Razor Sharp here: British Comedy Guide Razor
Go watch, like, comment…you know what to do!