Interstellar produced AFP series Celebrity Send Off has been honoured at the prestigious Campaign Media Awards, taking home the win in the Media Partnerships – Budget over £250K category and receiving a highly commended recognition in the Corporate and Utilities category, in partnership with Channel 4, Carat UK and Co-op Funeralcare.
The Celebrity Send Off campaign tackled one of society’s most persistent taboos – discussing funeral wishes and planning – with research showing that 50% of people in the UK have never discussed their funeral wishes with loved ones. Beyond the impressive reach of over 30 million impressions, the campaign delivered meaningful impact, with total brand communication awareness increasing by 58%. Most importantly, 63% of people exposed to the campaign reported feeling more comfortable discussing their funeral wishes – the exact behavioural change Co-op Funeralcare was hoping to achieve.
See the full list of winners here: https://www.campaignmediaawards.com/winners-2025