Celebrity Send Off for Channel 4 is now live.
Co-op Funeralcare, the UK’s leading funeral provider, has teamed up with Channel 4 and Interstellar for a ground breaking and provocative new social-first branded entertainment series – Celebrity Send Off.
A recent report commissioned by Co-op Funeralcare found that less than half (45%) of people surveyed had openly talked about their funeral wishes with loved ones. So, Celebrity Send-Off aims to encourage the nation to start the conversation about their funeral wishes, letting friends and family know what you want when the time comes.
The first episode, featuring Happy Mondays and Celebrity Gogglebox’s Shaun Ryder and Bez, is now live on Channel 4’s YouTube channel. Two additional episodes, featuring Gogglebox’s Marcus Luther and his wife Mica Ven and former Olympian Kriss Akabusi and his daughter Shakira Akabusi, will be released throughout July. All episodes will be available on Channel 4’s streamer soon.
The first episode is here: