Ground breaking AFP series Celebrity Send Off in partnership with Channel 4 and Co-op Funeralcare has been nominated for not one, not two but three prestigious Campaign Media Awards 2025!
The campaign’s success was evident from the start, with extensive PR coverage and over 10 million video views on social media. Channel 4’s involvement further amplified the reach, delivering 20 million impressions through linear TV and streaming. The content resonated deeply, increasing social engagement by 1069% and raising brand communication awareness to a record 58%. Most importantly, 63% of viewers felt more comfortable discussing their funeral wishes, and over 70% had an improved opinion of Co-op Funeralcare. This campaign demonstrated the power of engaging, human-centric content in driving meaningful conversations and brand impact.
The series has been shortlisted in three categories: Corporate and Utilities, Branded Content Social and Media Partnerships over £250K.
The awards take place on 16th April. Read all about it here:
https://www.campaignmediaawards.com/finalists/life-death-and-rock-n-roll-mxq1jjpt80wseg2